Color Design & Technology A Multidisciplinary Approach to Colour Part 2

Authors

Gabriele Simone (ed)
Università degli Studi di Milano
Alessandro Rizzi (ed)
Università degli Studi di Milano
Alice Plutino (ed)
Università degli Studi di Milano
DOI: https://doi.org/10.23738/RCASB.002

Keywords:

Design, Technology, Master

Synopsis

Color is a fascinating theme that involves many disciplines like physics, chemistry, optics, psychology, anthropology and sociology, together with colorimetry, computer science, design and many others. Color is related with the visual sensation and perception and has an impact on the cognitive and emotional nature of every human being. We are surrounded by colors, at home, in the cities, at the supermarkets. Despite this, the education of professionals in this field, remains very complex but necessary task.

Since 2014, Associazione Italiana Colore - Gruppo del Colore, the Italian Color Association with Poli.DESIGN (Politecnico di Milano) and Università degli Studi di Milano, have cooperated to held (in English) the initial four editions of the Master in Color Design and Technology.

As far as we know, nowadays, this Master is the only international, multidisciplinary, theoretical and practical course aiming at training color specialists and technicians, providing them skills for acquisition, measurement, and management of color in many application areas. Main strength of the Master is its strong correlation between theoretical lectures and practical lessons, which allow a rapid learning and the development of professional skills.

So far, the Master has been attended by many students from all over the world like e.g., Australia, Austria, Brazil, Colombia, Finland, India, Italy, Japan, Lebanon, Spain, Portugal, Russia and many others. The multicultural environment in which the students are involved enriches them and allowed the development of a positive discussion about color culture, naming and uses across different nations.

The main purpose of this book is to present the major part of teachers and subjects of the Master, as well as to foster the discussion about the many different possible ways of teaching and educating on the complex topic of color.

This book is divided in three Volumes, each one of them focused on specific issues about color theories, management, applications and design. In this book, as in the Master, color will not be described as simple attribute of an object, but as technical means of expression, at the base of perception and interaction with reality.

Chapters

  • Chapter 1 Light and Color for the Show
    Andrea Siniscalco
    PDF
  • Chapter 2 Real material texture color management in CAD systems for Spatial Design
    Maurizio Rossi
    PDF
  • Chapter 3 Colour in Spaces: A Spatial Design Approach
    Vien Cheung, Douha Youssef Attiah
    PDF
  • Chapter 4 Word to color! Tells, persuades, evokes
    Elisabetta Del Zoppo
    PDF
  • Chapter 5 Color and Culture
    Olga Salvoni
    PDF
  • Chapter 6 Color in Fashion - a brief historical excursus
    Angelo Sabbioni, Arturo Dell'Acqua Bellavitis
    PDF
  • Chapter 7 Color in the persuasive strategy
    Lia Luzzatto
    PDF
  • Chapter 8 Colour not by chance. Culture of Vision for a conscious chromatic project
    Anna Marotta
    PDF

Author Biographies

Lia Luzzatto

Essayist, publicist and chromatic consultant. Professor of Color Theory in university faculties, she participates and organizes seminars and courses in Italy and abroad. She is a speaker at national and international conferences and conventions on color issues in fashion and communication. She is the author of the book China: Chronicle of the Five Colors published by Franco Angeli and co-author of the volumes: Colori e Moda (Giunti Bompiani, Milan), Lezioni di Colore (published by Il Castello, Milan), Colore & Colori (published by Il Castello, Milan), The persuasive color (ed. Il Castello, Milan), The colors of dressing (ed.Hoepli, Milan), The meaning of colors in ancient civilizations (ed. Bompiani, Milan), Knowing and understanding color (ed. Il Castello, Milan), The Language of Color (ed. Il Castello, Milan), Read Your Personality (ed. Il Castello, Milan). He has also participated in numerous collective books. Former member of CISST (Italian Association for the History of Textiles) and member of ADI (Association for Industrial Design), she is member of ECD (Environmental Color Design) Buenos Aires, Argentina and Color Study Group, Stockholm, Sweden. She is a founding member of the Gruppo del Colore, the Italian Color Association, of which she was a member of the Presidential Council and the Scientific Committee for three terms.

Angelo Sabbioni

Architect and designer. After a period of work in architecture and design, he had worked (2001-2006) as fashion designer for primary word brands. In 2005 he started teaching Textile and Fashion design at Politecnico di Milano. Since 2011 he has been the chief of the Fashion laboratory in Polimi and since the academic year 2006/2007 he is professor of Fashion Design at Politecnico di Milano.

Arturo Dell'Acqua Bellavitis

Industrial Design honorary professor of the Politecnico di Milano, where he was Dean of the School of Design and Head of the Design Department. Chief and Senior Professor of Textile Design degree course and Manager of Fashion Design degree courses. He is one of the founders of the College of Design of the Politecnico and of the Interior Design PhD course. He lectured in many international universities.

Elisabetta Del Zoppo

Communication designer. My career began in the late 80s as an art director in advertising agencies and since 2003 with my own independent business. I deal with: content analysis and development, strategy, concept, creativity, construction of complex projects, integrated communication, graphic design and copy for the different areas of the visual communication. Color is a decisive aspect, which has always accompanied my profession, a skill that has led me to different teaching experiences including the four editions of the "Color Design and Technology" Master of the Politecnico di Milano in collaboration with the Italian Color Association. From 2017 till now, part of my work has been focused on graphic design for visitors / museum centers and exhibitions in Italy and abroad on the theme of the environment, nature, biodiversity. I have been working for more than 10 years for the communication of the Third Sector, expert in the realization of fundraising campaigns, informative and institutional material for national and international foundations and associations.

Vien Cheung

Associate Professor in Color and Imaging Science at University of Leeds (UK). Published over 100 refereed papers, book chapters and book in the areas of colour imaging, colour science, colour vision and colour design. President of the International Colour Association (AIC) which has a global membership of 30 colour societies over five continents.

Douha Youssef Attiah

Assistant Professor, MSc Spatial Design coordinator and Head of Partnerships and Community Services Unit in the College of Human Sciences and Design at King Abdulaziz University (Saudi Arabia). Interior Designer, with PhD in Colour in Interior Design. Founded The sketchiniZer in 2015 – a tool to organise architects and designers brainstorming processes.

Maurizio Rossi

MSc, PhD. Full professor of Design at Politecnico di Milano where he is the scientific manager of the Lab. Luce, the director of the Master program in Color Design & Technology and the Master program in Lighting Design & Technology. He is the editor-in-chief of the Color Culture and Science Journal. From 2012 to 2018 he was the President of the Associazione Italiana Colore. Since 2018 he is member of the Executive Committee of AIC (International Color Association).

Andrea Siniscalco

MSc in Design in 2002 and Ph.D. in 2007 in the field of lighting fixture design. Since 2003, he has been collaborating with the Lab Luce - Dip. Design - Politecnico di Milano. Since 2008, he has been teaching lighting (design theory and CAD methods) as an adjunct professor at the School of Design - Politecnico di Milano. Deputy Director of the Masters in Lighting Design & Technology. Vice President of the GdC-Associazione Italiana Colore.

Color Design & Technology A Multidisciplinary Approach to Colour Part 2

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Published

19 September 2021

Series

The Research Culture And Science Books series

Online ISSN

2785-115X
Copyright (c) 2021 Anna Marotta, Lia Luzzatto, Angelo Sabbioni, Arturo Dell'Acqua Bellavitis, Olga Salvoni, Elisabetta Del Zoppo, Vien Cheung, Douha Youssef Attiah, Maurizio Rossi, Andrea Siniscalco (Chapter Author); Gabriele Simone, Alessandro Rizzi, Alice Plutino (Volume editor)

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Details about the available publication format: PDF

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ISBN-13 (15)

978-88-99513-15-3